With a unique brand that unites a rock n’ roll sensibility, old world craftsmanship and modern innovation, John Varvatos has become a leading menswear designer. Upon entering the John Varvatos London store, the largest to date and the company’s flagship, customers will experience the ultimate shopping expression of the brand, located on three floors. Inspired by the John Varvatos New York City Bowery location (formerly the seminal underground rock club CBGBs), the ground floor mixes Fender guitars, Marshall amps, music memorabilia, rare vinyl and picture discs, books and vintage and modern audio equipment with the brand’s latest menswear collections, thus offering a glimpse into the brand’s connection and heritage to music. A wide range of sportswear lives on the second floor, from leather jackets and essential outerwear, to luxurious knits and jeans treated with innovative finishes. The third floor houses tailored clothing, complete with expert sales stylists trained to create looks for the world’s most stylish men. From the art director to the CEO, the John Varvatos London store is a one-stop men’s shopping mecca.