ETON – FINE SWEDISH SHIRT MAKER SINCE 1928
Founded by husband and wife David and Annie Pettersson in Gånghester, Sweden, Eton remains a family-run company.
They use 100% Extra Long Staple cotton and to create high-performance shirts they have a unique finishing process. Instead of coating the fabric, Eton’s process alters the molecular structure of the cotton fibres to make the fabric permanently crease-resistant.
Eton makes shirts in 4 different fits; super slim, slim, contemporary, and classic. In their two stores in central London you will find Eton’s whole selection of shirts and accessories.