Bosideng, one of China’s leading 
fashion retailers, has opened its first overseas flagship store, with a striking presence just off Oxford Street.

Targeting fashion conscious males, Bosideng London’s garments fuse 
classic British tailoring with Chinese expertise in down wear, created by British Design Directors Nick Holland 
and Ash Gangotra.

Founded in 1976 by Chairman Gao Dekang, Bosideng’s philosophy focuses on understated style, quality and sophistication, using only the finest materials with an uncompromising commitment to quality and innovation.

28 South Molton Street
London W1K 5RF
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+44 (0) 207 290 3170

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